The Wine Savant

The Wine Savant (owned by Cling Brands) is the innovative destination for all things relating to wine and whiskey. Cling is an all encompassing eCommerce company that acquires, operates and grows top marketplace brands, third-party brands and wholly owned private label brands.

I spearheaded the social media presence for The Wine Savant and, in less than a year, propelled it to become the world’s most-followed glassware brand in 2022.

Achieved consistent month-over-month growth in social following by implementing metric-centric social media strategies for TikTok, YouTube, and Instagram. This resulted in an impressive ROI of 600,000 followers, $1 million in directly attributed sales, and a reach exceeding 500 million.
Launched two channels on YouTube, garnering over 50,000 subscribers and amassing 50+ million views on our products within a span of just 6 months.
Managed end-to-end creative strategy and execution on three social media platforms, accumulating a total of 50 million+ impressions per month.
Conceptualized and strategized viral social media content in anticipation of emerging digital marketing trends.
Reported KPI insights directly to the CEO on a monthly basis, utilizing Amazon Attribution and Google Sheets. Developed proactive content strategies to continually increase social-driven KPIs month over month.
Oversaw influencer marketing to drive customer acquisition and brand awareness. This included managing organic gifting, paid relationships, brand ambassadors, strategic partnerships, and more.

Strategy

Social Strategy, Influencer Marketing, Brand Strategy
Client

The Wine Savant, Cling Brands

Open Project

Next Project

Business Blurb

The Wine Savant

Strategy

Client

Next Project